Increase Handcrafted Jewelry Sales With Blogging

Beginning a handcrafted jewelry blog is a great way to market your handmade jewelry business as well as creating a personal bond with your customers. People prefer to buy handmade jewelry from someone they know and trust. Blogging is an excellent method of building a stronger relationship with customers which will increase the likelihood of a customer purchasing handmade jewelry from you in the future.

When marketing your artisan jewelry it is important to keep in contact with your previous customers to remind them that you have beautiful handcrafted unique jewelry that is available any time of year. They do not have to wait until the next craft show to see your latest handmade earrings and handmade bracelets. Every time you have new designs you can post photos on your blog and take orders online. In this simple way you can use blogging to sell more handmade jewelry.

Try to make blog entries at regular intervals to establish a following. By promoting your handmade jewelry blog using social networking sites you will be able to build a following more quickly. The more often you update your blog the more likely you are to establish your handcrafted jewelry business online. Posting times can be easier if you set up a schedule so that you try to write something new every week or so. You will find that the routine becomes second nature after a while.

There are many ideas you could include in your handmade jewelry blog. A great post is to tell the story about you and your handcrafted artisan jewelry. When you started making jewelry, how you create your unique jewelry and where you find inspiration for your designs. This type of information will not only bring your handmade jewelry designs to life for your customer, it will also build a personal relationship between you and the reader. People will feel as if they know you.

Posting photos of your newest handmade earrings and handmade bracelets will keep everyone up to date with your latest handcrafted jewelry designs. Let your customers know what techniques you used to create them and how they can order these new designs. Showing photographs of your unique jewelry creations will make your customers aware of the variety available.

Inform your customer of upcoming craft shows where you will be displaying your handcrafted artisan jewelry. Let customers know about any special sales or discounts that are available. Ask your readers what craft shows or local events they would recommend. This is a great way of finding new shows.

There are so many ideas than can be included in your handcrafted jewelry blog. The most important thing is continuing contact with your customers providing interesting and useful information that will keep everyone coming back to your blog to hear the latest news about your handcrafted artisan jewelry business.

Jennifer Hisir and the artisans of Copper Reflections have been mak

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How to Write a Handmade Jewelry Blog

If you have an online jewelry business, love to design jewelry, or would like to show off some of your jewelry, writing a handmade jewelry blog is a great place to start. This can help you build customers if you plan on selling, promote your writing, or it can be something done just for fun. Include how to jewelry articles, fun places to shop for beads and supplies, and even neat projects to do. Your creativity and imagination can help you write anything!


Difficulty: Moderate

Things You’ll Need
Free blog account

A few jewelry articles

Some images to make it more “attractive”

Step One: Open up a free blog account at a free blog hosting website such as

Step Two: Follow the online screen instructions to open your account and to build a mini profile about yourself if you would like.

Step Three: Have a few pictures of some jewelry projects that you or any of your friends might have done (make sure you have their permission first), beads, or anything else that might inspire you to make jewelry. Pictures can help draw more people to your blog posts.

Step Four: Begin by posting some blog posts. Your first post can be an introduction about your blog and why you are starting it, or even some interesting facts about handmade jewelry. The great thing is that it can be about anything that you want, because this is YOUR blog.

Step Five: Add posts to your blog daily, every other day, or perhaps weekly. Keep it updated often so that your readers will return for more.

Step Six: Send a link to your blog to your friends, family, or already existing customers. If you talk on message boards, include it in your signature line so that you can gain more readers to your blog.

Step Seven: Remember to have fun writing and let the “good blogs roll”.

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